Why you need to re-invent your offering to stay at the top


What have Nescafe, David Bowie, Kodak, Madonna and British Airways got to do with SME owners? They can all teach you valuable lessons about future-proofing your business. Some are shining examples of how to re-invent your offering to stay at the top. Others fell behind, and you can learn from their mistakes. Until his sad […]


What can businesses learn from Nintendo fever?


Nintendo has had a bit of a hard time of late. Trying to keep up with Xbox and PlayStation has taken its toll on the brand in the UK, but they are back with a bang, having rejuvenated one of their biggest successes (after Mario, of course, …no? Just me then!). Pokémon Go fever recently […]


The creative business of leadership


Across the media, we keep seeing calls for a different approach to leadership. This seems to revolve around three particular areas: creativity as a source of innovation; collaboration, distributed and inclusive leadership; personal authenticity and collective responsibility. Taken together they are mission critical, underpinning productivity in unpredictable situations all over the world, and a basic […]


Four marketing techniques guaranteed to generate leads


Anyone who talks about marketing to the average consumer should expect eye-rolls and groans. Conventional ‘outbound’ methods are hackneyed, ineffective, and omnipresent: mobile ads redirect you to the App Store; sales calls disrupt your daily routine; spam fills your inbox as junk fills your mailbox. There is, mercifully, an alternative. Hubspot’s 2015 State of Inbound […]


What it really feels like to grow a business


Right now, there are many small but growing businesses, who may be contemplating taking that next big leap. Whether it’s taking on an extra member of staff, moving out of the home office or launching a new product, there can be sleepless nights over these decisions. Equally, there is much hope and excitement surrounding the […]